Privacy Policy

Last Updated: [26 March 2025]

This Privacy Policy explains how PickYourBet.co.uk (“Company”, “we”, “us”, or “our”) collects, uses, discloses, and protects your personal data when you access our website, which provides comparison content related to online sports betting and online casino platforms (collectively, “Third-Party Services”).

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy forms part of our [Terms of Use]. By using our website, you agree to the terms of this policy.


Who We Are

PickYourBet.co.uk is a content and comparison website based in the United Kingdom. We are not a gambling operator and do not offer gambling services ourselves. We provide users with information, reviews, and links to third-party websites that may offer gambling products, including sports betting and online casino games.


What Data We Collect

We collect both non-personal data and personal data as defined below:


Non-Personal Data (anonymous technical data):

  1. Browser type and version
  2. Operating system and device type
  3. IP address and approximate geolocation
  4. Time and duration of visits
  5. Page views and clickstream data
  6. Language preferences


Personal Data:

  1. Name and email address (e.g. when you contact us or subscribe to our newsletter)
  2. IP address (as part of server logs and analytics)
  3. Any data you voluntarily provide in comments, reviews, or contact forms


How We Collect Data

We collect data:

  1. Automatically through cookies, analytics tools (e.g. Google Analytics), and similar technologies
  2. Directly from you when you submit forms, subscribe, or contact us


Why We Process Your Data

Under UK GDPR, we process your data based on:

  1. Consent – e.g. newsletter subscription or accepting cookies
  2. Legitimate interests – e.g. analysing website performance, improving services, and showing relevant content
  3. Legal obligation – e.g. ensuring compliance with applicable laws


How We Use Your Data

We may use your data for the following purposes:

  1. To operate, maintain and improve our website and services
  2. To send you relevant newsletters or respond to your inquiries
  3. To personalise your user experience
  4. To conduct internal analytics and user behaviour tracking
  5. To monitor for fraud or suspicious activity
  6. To comply with legal obligations

We do not use your data for automated decision-making or profiling in any way that has legal or similarly significant effects.


Cookies & Tracking Technologies

We use cookies and similar technologies to:

  1. Ensure website functionality
  2. Remember user preferences
  3. Analyse traffic patterns
  4. Deliver relevant advertisements (via third-party ad networks)

For more information or to manage your cookie preferences, see our [Cookie Policy].

You can disable cookies in your browser settings. However, some parts of the site may not function properly if cookies are disabled.


Third-Party Links and Affiliates

Our website contains links to third-party websites, including gambling operators offering sports betting and online casino services. These sites have their own privacy policies and terms. We are not responsible for their data practices.

We may also work with third-party service providers (e.g. analytics, marketing tools) under appropriate data protection agreements.


Data Sharing

We do not sell your personal data.

We may share your personal data only:

  1. With your explicit consent
  2. With service providers acting on our behalf under confidentiality obligations
  3. To comply with legal obligations or regulatory authorities
  4. In connection with the sale or transfer of the business
  5. To protect our legal rights, security, or the safety of users


International Transfers

We may store or process your personal data outside the UK, including in the EEA or the USA. In such cases, we ensure adequate protection via:

  1. UK adequacy regulations
  2. Standard Contractual Clauses (SCCs)
  3. Other lawful safeguards


Your Rights (UK Residents)

Under the UK GDPR, you have the right to:

  1. Access the personal data we hold about you
  2. Request correction of inaccurate data
  3. Request deletion (“right to be forgotten”)
  4. Restrict or object to processing
  5. Request data portability
  6. Withdraw consent (where applicable)
  7. Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at info@PickYourBet.co.uk. We will respond within one month.


Data Retention

We retain your data only as long as necessary for the purposes listed above, or to comply with legal obligations. Non-personal aggregated data may be retained indefinitely for analytics.


Security Measures

We implement appropriate technical and organisational security measures to protect your data. However, no system is 100% secure. You acknowledge that use of the internet carries inherent risks.


Children’s Privacy

Our website is not intended for users under 18. We do not knowingly collect data from minors. If you believe a child has submitted data to us, please contact us and we will delete it.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. We encourage you to review it regularly.


Contact Us

If you have questions, requests, or concerns, please contact: info@PickYourBet.co.uk